The link below is to a blog that lists 7 tips to help a business during a downturning economy. Among the 7, number 4 was interesting, "Don't cut Marketing," as that may be the first thing businesses think of doing. However, as they noted, marketing will help your business be the one people continue to use. You want them to cut your competition first.
Visit http://blogs.openforum.com/2008/11/28/7-tips-running-a-resilient-business-during-downturns/